Hi! I'm Laura. I'm an experienced marketing leader helping digital-first brands translate complicated ideas into clear, resonant creative for B2B, B2C, and internal audiences.
My specialties
Sales enablement
Project management
Customer journeys
Copywriting & editing
Brand strategy
Compliance
Currently
Director of Brand @ Zinnia, the enterprise insurance tech company behind the Policygenius marketplace
Producer @ You Can't Do That, a hockey podcast
Newsletter-er @ Stuff You Should, a dispatch of recommendations
Previously
5 years of rapid-growth-startup marketing @ Policygenius
6 years of digital video strategy & web production @ A+E Networks
Bylines on theater, boybands, & television @ Vulture, Time Out New York, Noisey, & The Hollywood Reporter
Once-upon-a-time intern with the web teams @ New York Magazine & National Geographic Traveler Magazine
B.S. in journalism from Ohio University, June 2011
My #interests
My cat, Toast
Mint chocolate chip ice cream
Color-coded spreadsheets
Hockey (Capitals, Flyers, Canucks)
Blooper reels & Vine compilations
Musical theater
Cross-stitch
Hard seltzers
Mad Men
One Direction
Baseball (Dodgers, Blue Jays)
Formula 1
All Elite Wrestling
Digital art